A wide range of organizational functions will have a stake in making a marketing plan successful.Even if the functions are outsourced then someone internally still must take responsibility for the outsourced aspect of the action plan.

Question

Quizplus · Accepted Answer

This statement is true. A marketing plan involves efforts from different departments such as finance, sales, human resources, and operations, among others. Even if some functions are outsourced, someone within the company must oversee the outsourcing and make sure that it aligns with the overall marketing plan.

A Wide Range of Organizational Functions Will Have a Stake