One of the metrics thought to be important in marketing measurement is __________.
A) Data on actual versus forecasted sales
B) Data on actual sales versus sales from on-line sources
C) Data on information metrics versus communication metrics
D) Data on actual versus formulation sales
E) None of the above

Question

Quizplus · Accepted Answer

Data on actual versus forecasted sales is a commonly used metric in marketing measurement as it allows for evaluation of the effectiveness of marketing strategies in driving sales and meeting revenue targets.

One of the Metrics Thought to Be Important in Marketing