The concept that marketing information should be presented in a format that is easy to use, in real time and consisting of crucial information is _________.
A) The marketing accelerator
B) The marketing matrix
C) The marketing dashboard
D) The marketing planning equation
E) The marketing cockpit

Question

Quizplus · Accepted Answer

The concept described is that of a "marketing dashboard". It emphasizes the need for presenting marketing information in a user-friendly, real-time format that provides key insights and metrics. The other options (A, B, D, E) do not refer to this specific concept.

The Concept That Marketing Information Should Be Presented in a Format