Apple has run a series of humorous ads on television in which two guys stand side by side and sling barbs back and forth about features of the Mac versus the PC.This is an example of __________________________.
A) Pioneering advertising
B) Competitive advertising
C) Institutional advertising
D) Comparative advertising
E) Sales promotion
Correct Answer:
Verified
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Q69: _ describes the level of competing messages
Q70: _ is on of the examples of
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Q73: The TV ad with a movie star
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