The fundamental philosophy behind __________________ is to reduce investment in promotion and transfer part of the savings to lower price.

Question

Quizplus · Accepted Answer

The rise of Walmart as one of the world's largest corporations has brought the concept of everyday low pricing (EDLP) to the forefront of global consumer consciousness. EDLP is not an option just for retailers; it's an important strategic choice for nearly any firm. The fundamental philosophy behind EDLP is to reduce investment in promotion and transfer part of the savings to lower price.

The Fundamental Philosophy Behind __________________ Is to Reduce Investment in Promotion