When one says that a firm is customer centric, it implies that the company _________.
A) Does marketing research on all the market segments and creates ads that focus on individual market segments
B) Develops products and services that sell well in both large and small markets including some international markets
C) Places the customer at the center of everything that takes place both inside and outside the firm
D) Places the employee and the customer at the top of the organization chart
E) None of the above

Question

Quizplus · Accepted Answer

A customer-centric firm puts the customer at the center of everything it does, both internally (such as making decisions that prioritize customer needs) and externally (such as providing exceptional customer service). Option A and B imply marketing and sales strategy that focus on market segments and product development respectively, which may not necessarily indicate that the firm is customer-centric. Option D is not entirely accurate, as it assumes the employee is equally important as the customer, which may not always be the case.

When One Says That a Firm Is Customer Centric, It