Harrah's Entertainment has found that it is best to invest in customers who fall into _________ because they yield more return on investment.
A) Zone of defection
B) Zone of affection
C) Zone of indifference
D) Zone of leaving
E) None of the above

Question

Quizplus · Accepted Answer

Harrah's Entertainment has found that investing in customers who fall into the "Zone of Affection" (customers who are loyal and have a high affinity for the brand) yields a higher return on investment. These customers are more likely to spend more money and visit more frequently, leading to increased revenue and profitability for the company.

Harrah's Entertainment Has Found That It Is Best to Invest