Many times customers provide ideas to salespeople, customer service representatives, and other direct customer contact people in the firm.These type of inside people and customers generally good at generating ideas that are ________.
A) Game changing products
B) Innovative leaps in design
C) Incremental changes to existing products
D) Challenging for R & D due to their aggressive nature
E) None of the above

Question

Quizplus · Accepted Answer

Direct customer contact people and customers typically suggest ideas that are simple, specific, and incremental improvements to existing products or services. Game-changing products and innovative leaps in design usually come from specialized R&D departments or external sources. Therefore, the best choice is C), incremental changes to existing products.

Many Times Customers Provide Ideas to Salespeople, Customer Service Representatives