A stop-to-market mistake happens when __________.
A) A bad idea is allowed to make it to market
B) The screening committee decides to market a product that has a fatal flaw
C) A good idea is pushed forward without knowing the ROI of its execution
D) A good idea is prematurely eliminated during the screening process.
E) None of the above

Question

Quizplus · Accepted Answer

A stop-to-market mistake happens when a good idea is prematurely eliminated during the screening process, which means that a potential successful product is not allowed to make it to the market due to incorrect evaluation or lack of information. Options A, B, and C refer to different types of mistakes but do not specifically address a stop-to-market mistake.

A Stop-To-Market Mistake Happens When __________