Innovators and early adopters are _________.
A) Consumers who buy in the growth stage of the product life cycle
B) Consumers who buy at the introduction stage of the product life cycle
C) Consumers who are information seekers
D) Consumers who love to buy
E) All of the above

Question

Quizplus · Accepted Answer

Innovators and early adopters are consumers who buy at the introduction stage of the product life cycle. They are the first to try out new products and technologies, and are often viewed as opinion leaders who influence the purchasing decisions of others. While they may also be information seekers and love to buy, these traits are not exclusive to innovators and early adopters.

Innovators and Early Adopters Are _________