In the B2B market, test marketing is ________.
A) Identical to the B2C market
B) Smaller in scope and involve fewer individuals and companies
C) Larger in scope and involve more individuals and companies
D) Extremely different than B2C because of the magnetic variance of the enterprises
E) None of the above

Question

Quizplus · Accepted Answer

Test marketing in the B2B market is smaller in scope and involves fewer individuals and companies, as the target audience is typically more niche and specific compared to the B2C market.

In the B2B Market, Test Marketing Is ________