The American Marketing Association defines _____ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."

Question

Quizplus · Accepted Answer

The definition provided by the American Marketing Association matches the definition of a brand, which includes a name, term, symbol or design used to identify the goods or services of a seller and differentiate them from competitors. Brand identity, brand momentum, brand equity, and brand symbols are all related concepts, but they do not encompass the full definition provided by the AMA for a brand.

The American Marketing Association Defines _____ as "A Name, Term