Because Sony has so many different product offerings in various electronics categories, management has found that it is helpful to use brands to keep track of products in each category, Thus, they have different brand names for their televisions, DVD players, and portable music players.This is an example of the _______ role the brand plays for the brand sponsor.
A) Benchmarking
B) Education
C) Protection
D) Invigoration
E) Categorization

Question

Quizplus · Accepted Answer

This is an example of the categorization role of the brand, as Sony is using different brand names to categorize their products into different electronics categories.

Because Sony Has So Many Different Product Offerings in Various