James has been to Farm Fresh Ice Cream Shops several times.Based on his previous visits he has developed certain emotional, psychological, and performance expectations for all subsequent visits to Farm Fresh.For instance he believes he will feel happier when he leaves than when he arrives and that the ice cream will be rich and smooth.This is an example of the _____ dimension of brand equity.
A) Brand Assets
B) Brand Association
C) Brand Awareness
D) Brand Loyalty
E) Perceived Quality

Question

Quizplus · Accepted Answer

Brand Association refers to the emotional, psychological, and performance expectations that a consumer develops based on previous experiences with a brand.

James Has Been to Farm Fresh Ice Cream Shops Several