When a competitor used its logo in a disparaging way in an advertisement,XYZ brand sued.It won the suit on the basis that the competitor violated its trademark.This is an example of the _______ role the brand plays for the brand sponsor.
A)Benchmarking
B)Education
C)Protection
D)Invigoration
E)Categorization

Question

Quizplus · Accepted Answer

Brands perform important roles for the brand's sponsor (manufacturer, distributor, or retailer). They offer legal protection for the product through a trademark. By protecting the brand, the company is able to defend essential product elements such as its features, patentable ideas in manufacturing or product design, and packaging.

When a Competitor Used Its Logo in a Disparaging Way