When consumers see an apple with a single bite taken out of the right side,several small electronic devices such as iPhones,iPods,or iPads might come to mind.This occurs because consumers form a _____ between the logo and electronic devices.
A)Perception
B)Brand link
C)Brand association
D)Brand identity
E)Brand connection

Question

Quizplus · Accepted Answer

Customers develop a number of emotional, psychological, and performance associations with a brand, called brand association. In many cases, these associations become a primary purchase driver, particularly with brand-loyal users. Dell has a reputation as a mass-market computer company with reasonably good-quality products but poor customer service. As a result, competitors, such as Hewlett-Packard, have been able to create market opportunities by associating their brand with higher levels of product support and customer service.

When Consumers See an Apple with a Single Bite Taken