When Maria purchases laundry detergent she is able to easily recall and process information about Tide,but this does not happen for other brands.This is an example of the _______ benefit of brand equity for customers.
A)Perceived quality
B)Brand image
C)Brand connections
D)Perceived bonuses
E)Brand loyalty

Question

Quizplus · Accepted Answer

Two primary customer advantages result from brand associations. First, customers process, store, and retrieve product information by brand, which is a big advantage for strong brands. People are more likely to connect information with a brand they know rather than sort through information on unfamiliar brands. A second benefit is that strong brands generate a more positive attitude toward the product.

When Maria Purchases Laundry Detergent She Is Able to Easily