Intel makes a product most people never see; however,it spends a great deal of money building its brand and now people ask for "Intel Inside." This is an example of linking the ______ benefit of brand equity to marketing strategy.
A)Perceived quality
B)Brand image
C)Brand connections
D)Perceived bonuses
E)Brand loyalty

Question

Quizplus · Accepted Answer

Intel spends a great deal of money building its brand and now people ask for "Intel Inside." Marketing managers know that loyal customers are great advocates for a brand. As a result, blogs and other online communities have become excellent tools for marketers to reinforce the brands message.

Intel Makes a Product Most People Never See; However,it Spends