Procter & Gamble co-branded its Tide detergent and Downy fabric softener to create Tide Simple Pleasures and Downy Simple Pleasures in the U.S.market.In England,the company co-branded its Bold and Lenor detergents,creating a premium brand called Bold Infusions and Lenor Infusions.These are examples of a(n)_____ type of co-branding relationship.
A)Co-location
B)Multiple company venture
C)Joint venture
D)Internal brand combination
E)Merger

Question

Quizplus · Accepted Answer

A type of co-branding affiliation happens when a company combines two of its own products. Procter & Gamble combined its Crest toothpaste and Scope mouthwash to create Crest 1 Scope Outlast-a toothpaste that combines teeth cleaning properties with a "fresh breath feeling."

Procter & Gamble Co-Branded Its Tide Detergent and Downy Fabric