Dell used its brand to expand into new areas including printers and consumer electronics such as LCD and plasma televisions.Dell engaged in a ______ extension.
A)Natural
B)Line
C)Random
D)Category
E)Basic

Question

Quizplus · Accepted Answer

Dell's expansion into printers and consumer electronics represents a category extension, which involves moving into new product categories that are related to the company's existing products or services.

Dell Used Its Brand to Expand into New Areas Including