Super-Mart decides to create its own brand of personal care products.It enters into an agreement with a large manufacturer of this type of product to supply Super-Mart with the products that will carry its newly formed brand's name.This is an example of _______.
A)Family branding
B)Store branding
C)Stand-alone branding
D)Co-branding
E)National branding

Question

Quizplus · Accepted Answer

An alternative to creating a national brand is a store brand. Many large retailers create a store brand to market their own products. Often contracting with the large manufacturers such as Procter & Gamble, retailers are able to compete directly with national brands by offering lower prices.

Super-Mart Decides to Create Its Own Brand of Personal Care