Porsche was able to successfully introduce the Cayenne SUV as the first high-performance sporty SUV.Because the company's brand had high _____ it was able to introduce a product into a category that,to that point,had not been considered a "sports vehicle."
A)Brand associations
B)Brand loyalty
C)Perceived quality
D)Brand connections
E)Brand identity

Question

Quizplus · Accepted Answer

Brands convey a perception of quality that is either positive or negative. Companies use a positive perceived quality to differentiate the product and create higher price points. Rolex watches have been able to sustain a price premium long into their life cycle because of the perceived quality in design and performance of the product.

Porsche Was Able to Successfully Introduce the Cayenne SUV as the First