The owner of Tiny Tots Baby Food is redesigning the package for her product.She is trying to select a color that is both comforting and natural as well as a shape that is distinctive so that her brand is easy to identify and distinguish from it main competitors.She is focusing on the ______ element of effective packaging.
A)Usage promotion
B)Aesthetic
C)Communication
D)Harmony
E)Protection

Question

Quizplus · Accepted Answer

Color plays a significant role in package design, indeed, in the entire branding strategy. Exhibit 8.9 relates the aesthetics of color to package design.

The Owner of Tiny Tots Baby Food Is Redesigning the Package