Heinz recently changed the shape of its ketchup packages from a pouch to a tub because product testing revealed that the tubs created less mess for consumers.This is an example of the ______ objective of packaging.
A)Usage promotion
B)Aesthetic
C)Communication
D)Harmony
E)Protection

Question

Quizplus · Accepted Answer

The objective of packaging in this scenario is to promote usage by creating a more convenient and less messy experience for consumers.

Heinz Recently Changed the Shape of Its Ketchup Packages from a Pouch