Dave's Donuts decided to enter a co-branding relationship with Sid's Sandwiches in which both companies would have operations in the same retail space.This was beneficial for both because it reduced unused capacity for both as Dave's major usage is in the morning while Sid's is from 11 a.m.until midnight.This is an example of a(n)_____ type of co-branding relationship.
A)Co-location
B)Multiple company venture
C)Joint venture
D)Internal brand combination
E)Merger

Question

Quizplus · Accepted Answer

A type of co-branding relationship involves retailers that share the same retail location. One example of this type of relationship in the United States is Barnes & Noble and Starbucks; the brands have similar target markets, so bringing Starbucks cafés under Barnes & Noble roofs strengthens the appeal.

Dave's Donuts Decided to Enter a Co-Branding Relationship with Sid's