XYZ tissues decided to change the shape of its tissue box from a cube into a sphere because consumers thought the sphere was more visually pleasing.The change in shape represents a(n)_____ change to packaging.
A)Usage promotion
B)Aesthetic
C)Communication
D)Harmony
E)Protection

Question

Quizplus · Accepted Answer

A visually appealing package is not enough. It must be directed at the target audience to be successful. In most retail environments, a package has very little time to connect with the customer at the point of purchase. As a result, designs that are appropriate, interesting, and persuasive to the target market are critical.

XYZ Tissues Decided to Change the Shape of Its Tissue