The owner of NOP detergents is working with an art designer on the label for a new line of naturally scented detergents.They are trying to come up with the best way to place the brand and logo along with the other required information on the label.They are working on the ________ requirements of labeling.
A)Legislative
B)Marketing
C)Legal
D)Industry
E)Consumer

Question

Quizplus · Accepted Answer

Since package labeling represents the last marketing opportunity before the purchase decision, as much label space as possible is allocated to marketing communications. Brand, logo, product image, and other relevant marketing messages take up the dominant space on the label.

The Owner of NOP Detergents Is Working with an Art