Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup.The company spent three years designing the convenient container,which is equipped with a vacuum cap that stops crustiness from forming around the lid.This is an example of the _______ objective of package design.
A)Usage promotion
B)Aesthetic
C)Communication
D)Harmony
E)Protection

Question

Quizplus · Accepted Answer

The objective of package design in this scenario is to promote usage by addressing a common consumer complaint and providing a more convenient solution.

Heinz Revolutionized the Industry When It Introduced Its Inverted Bottle