On a box of Procter & Gamble's Bounce fabric softener sheets,the brand name "Bounce" is approximately 50 percent of the space on the front panel and the rest of the space is a bright color (orange)with clean fresh images of a sun rising and a green field.This is an example of the _____ requirements of labeling.
A)Legislative
B)Marketing
C)Legal
D)Industry
E)Consumer

Question

Quizplus · Accepted Answer

Since package labeling represents the last marketing opportunity before the purchase decision, as much label space as possible is allocated to marketing communications. Brand, logo, product image, and other relevant marketing messages take up the dominant space on the label. On a box of Procter & Gamble's Bounce fabric softener sheets, the brand name "Bounce" is approximately 50 percent of the space on the front panel and the rest of the space is a bright color (orange) with clean fresh images of a sun rising and a green field. P&G uses the entire front panel of the box to support the marketing efforts of the brand .

On a Box of Procter & Gamble's Bounce Fabric Softener