Procter & Gamble wanted Crest Vivid White Toothpaste to stand out from competitor brand toothpastes on store shelves so it created a standup package and used a graphics-heavy box.This relates to the ______ objective of packaging.
A)Usage promotion
B)Aesthetic
C)Protection
D)Harmony
E)Communication

Question

Quizplus · Accepted Answer

CommunicationThe graphics-heavy box is used to communicate the product's benefits and differentiate it from competitors.

Procter & Gamble Wanted Crest Vivid White Toothpaste to Stand