The American Marketing Association defines _____ as "a name,term,sign,symbol,or design,or a combination of them,intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."
A)Brand identity
B)Brand
C)Brand momentum
D)Brand equity
E)Brand symbols

Question

Quizplus · Accepted Answer

A brand, as defined by the American Marketing Association, is "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."

The American Marketing Association Defines _____ as "A Name,term,sign,symbol,or Design,or