Victorinox,maker of the Swiss Army knife,warrants its knives to be "free from defects in material and workmanship for the entire life of the knife." These is an example of a ________.
A)Warranty
B)Product label
C)Service contract
D)Brand strategy
E)Communication device

Question

Quizplus · Accepted Answer

The manufacturer's promise of performance helps define the brand for the customer. Victorinox, maker of the famous Swiss Army knife, states its warranty as follows: "Swiss Army Brands Inc., warrants its Victorinox Original Swiss Army Knives to be free from defects in material and workmanship for the entire life of the knife." Swiss Army Knives have the reputation of being among the best knives in the world, and the company's warranty supports that perception.

Victorinox,maker of the Swiss Army Knife,warrants Its Knives to Be