A customer is comparing two different cars advertised online.She isn't sure which will be of higher quality.Then she notices that one brand is a Lexus while the other is a brand she hasn't heard of before.In this case the Lexus brand provides _____ to the consumer.
A)Identity
B)Equity
C)Warranty
D)Protection
E)Reassurance

Question

Quizplus · Accepted Answer

The most basic form of brand equity is simply being aware of the brand. Awareness is the foundation of all other brand relationships. Brands convey a perception of quality with a positive perceived quality such as Lexus differentiating the product.

A Customer Is Comparing Two Different Cars Advertised Online