______ is defined as a summary of unique qualities attributed to the brand.
A)Brand identity
B)Brands
C)Brand momentum
D)Brand equity
E)Brand symbol

Question

Quizplus · Accepted Answer

There must be real, identifiable, and meaningful differences among products. If all products are perceived to be equal, then it is more difficult to create a brand identity, which is a summary of unique qualities attributed to the brand.

______ Is Defined as a Summary of Unique Qualities Attributed