Mrs.Butterworth's syrup comes in a bottle shaped like a woman.Many competitor syrup brands come in teardrop-shaped bottles.The unique shape of the Mrs.Butterworth's bottle is an example of the ______ objective of packaging.
A)Usage promotion
B)Aesthetic
C)Communication
D)Harmony
E)Protection

Question

Quizplus · Accepted Answer

As the customer stands in front of a shelf full of products in a store, the marketer wants the brand to be clearly visible to the buyer. This means packaging must be designed to easily communicate critical brand messages quickly through color or design cues.

MrsButterworth's Syrup Comes in a Bottle Shaped Like a Woman