Colgate Palmolive reported fake Colgate toothpaste being shipped in phony packages in the United States.It was not clear where the fake toothpaste originated,but Colgate and other packaged goods companies took a number of steps to reduce counterfeit packaging.Document Security Systems works with manufacturers to make their packaging more secure.This is part of the _____ objective of packaging.
A)Harmony
B)Aesthetic
C)Communication
D)Protection
E)Usage promotion

Question

Quizplus · Accepted Answer

Protecting customers from unauthorized access to the product is part of package design. Prescription bottles and most over-the-counter medicines are required to be tamper-proof and child-proof to protect customers. Package safety seals provide a layer of security and verification to the customer that the product has not been altered before purchase. Finally, a growing concern is product theft, particularly in the retail store. As a result, the package design should include anti-theft methodology, such as bar coding or magnetic stripes, that discourages shoplifting.

Colgate Palmolive Reported Fake Colgate Toothpaste Being Shipped in Phony