The marketing manager of Store Brand Pain Reliever is designing the package for its new gel-coated capsules.Her main concerns are to design a package that prevents tampering on the shelf and keeps children from accessing the product without adult assistance.She is focusing on the ______ objective of packaging.
A)Protection
B)Aesthetic
C)Communication
D)Harmony
E)Usage promotion

Question

Quizplus · Accepted Answer

The package must protect the product. The challenge is defining how much protection is necessary and cost-effective. Protecting customers from unauthorized access to the product is also part of package design. Prescription bottles and most over-the-counter medicines are required to be tamper-proof and child-proof to protect customers. Package safety seals provide a layer of security and verification to the customer that the product has not been altered before purchase.

The Marketing Manager of Store Brand Pain Reliever Is Designing