Nickelodeon and Marriott partnered to create a kid-friendly chain of vacation-oriented hotels.This is an example of a(n)_____ type of co-branding relationship.
A)Co-location
B)Multiple company venture
C)Joint venture
D)Internal brand combination
E)Merger

Question

Quizplus · Accepted Answer

Generally, co-branding involves one of four relationships. The first is a joint venture between two companies; for example, American Express uses this model frequently, partnering with a variety of third-party financial institutions that issues the Amex branded-cards, and is responsible for customer service and billing, but the credit card company supplies the transaction processing and merchant network.

Nickelodeon and Marriott Partnered to Create a Kid-Friendly Chain of Vacation-Oriented