Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing,housewares,and even cosmetics.Eventually Pierre Cardin wasn't known for anything anymore.This is an example of _____,a disadvantage of co-branding.
A) Loss of control
B) Overexposure
C) Brand strength
D) Brand identity
E) Partner fit
Correct Answer:
Verified
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