Courtney always purchases Coke products.She doesn't even consider other beverages when they are cheaper than Coke.This is an example of the _______ benefit of brand equity for customers.
A)Perceived quality
B)Brand image
C)Brand connections
D)Perceived bonuses
E)Brand loyalty

Question

Quizplus · Accepted Answer

Brand-loyal customers do not spend as much time searching for new information and, as a result, generally spend less time in the purchase decision process.

Courtney Always Purchases Coke Products