American Express recently introduced the One card that incorporates the American Express brand as well as its own brand One.This is an example of combining a family brand with _____.
A)Merging
B)Store branding
C)Stand-alone branding
D)Co-branding
E)Licensing

Question

Quizplus · Accepted Answer

Another branding option is combining family brands with a more distinct individual product brand. Many companies follow a variation of this strategy. American Express introduced the One card that incorporates the American Express brand as well as its own stand-alone brand One.

American Express Recently Introduced the One Card That Incorporates the American