LMN Spirits created a digital nightclub as a way to reach younger customers in Generation X and Generation Y.It felt that this second-life hangout would positively influence the value of its brand.However,it did not verify the ages of users and created a national stir when it was discovered that up to 30 percent of the users were under the legal drinking age of 21.Its failure to meet the industry's ethical guidelines about promoting products to minors led to a sharp decrease in the value of LMN's brand.This is an example of the ______ limitation of branding.
A)Lack of meaningful differences among products
B)Failure to persuade the customer
C)Failure to overcome poorly designed products
D)Failure to protect the brand
E)Lack of brand-worthy communications

Question

Quizplus · Accepted Answer

A brand must also be protected. Counterfeit products or illegal activities conducted under the name of another company's brand can do significant damage to the brand. This is why companies aggressively protect their brands around the world.

LMN Spirits Created a Digital Nightclub as a Way to Reach