Every aspect of the product experience is evaluated by the customer and then considered against a ____________.
A) Set of on-line marketers
B) Set of guidelines set by the industry
C) Set of store features and benefits
D) Set of expectations
E) All of the above

Question

Quizplus · Accepted Answer

Every aspect of the product experience is considered against the customer's set of expectations. While store features and benefits, industry guidelines, and on-line marketers may influence these expectations, ultimately it is the customer's expectations that determine how they evaluate the product experience.

Every Aspect of the Product Experience Is Evaluated by the Customer