Tangibility refers to __________.
A) The service delivered with the product
B) The ability to create a combination of product and service
C) The physical aspect of a product
D) The value of the product in the market
E) None of the above

Question

Quizplus · Accepted Answer

Tangibility refers to the physical aspect of a product, such as its size, shape, color, and texture. It is a measure of how tangible or physical a product is, as opposed to intangible services such as consulting or software.

Tangibility Refers to __________