In the case of on-line buyers for companies like Amazon and eBay, marketers have to make buyers feel _________.
A) Motivated
B) Like they are getting the best price
C) Secure in their purchase
D) Special that they are unique
E) None of the above

Question

Quizplus · Accepted Answer

In on-line purchases, buyers may feel anxious about the security of their transaction, so marketers need to ensure that buyers feel secure in their purchase. While motivation and feeling unique can be important for some buyers, and getting the best price is always a consideration, security is generally the most important factor for on-line buyers.

In the Case of On-Line Buyers for Companies Like Amazon