The first company to introduce a new product and create a new product category is called ____________.
A) The innovator
B) The first in, first out
C) The Indian Chief
D) The Pioneer
E) None of the above

Question

Quizplus · Accepted Answer

The term used to refer to the first company to introduce a new product and create a new product category is "The Pioneer." Therefore, option D is the correct answer. Option A is too broad and generic, option B is a term used in inventory management, and option C is specific to Native American cultures and not relevant to business terminology.

The First Company to Introduce a New Product and Create