The first phase of the maturity stage of the PLC is characterized as having _________.
A) Growth but at a rate lower than the growth stage
B) No growth
C) Loss of sales
D) Growth at an increasing rate in comparison to the growth stage
E) None of the above

Question

Quizplus · Accepted Answer

The first phase of the maturity stage is typically marked by a slowdown in the rate of growth. While there may still be growth, it is at a lower rate than during the growth stage. This is characterized by a maturing product category and increasing competition. Therefore, choice A is the best answer.

The First Phase of the Maturity Stage of the PLC