The primary type of adopters that enter the market in the growth stage can be characterized as __________.
A) Early adopters
B) Innovators
C) Majority
D) Early majority
E) All of the above

Question

Quizplus · Accepted Answer

In the growth stage, the primary type of adopters are the Early Majority. They are more risk-averse than Innovators and Early Adopters, but still willing to try new products and services once they have been proven successful by others. This group represents a larger percentage of the population than the Innovators and Early Adopters.

The Primary Type of Adopters That Enter the Market in the Growth