Jefferson Wainright is happy over the growth of the company.As manager of production floor he wants to expand with another workstation to increase the capacity of the floor.Jefferson creates a buying center to evaluate various combinations of machines for the new station.The buying center gives him a list of the machine preferences ordered from 1 to 3.After reviewing the list, he orders machine 2 due to the past experience with the manufacturer.Jefferson is playing the role of a _________.

Question

Quizplus · Accepted Answer

Jefferson is playing the role of a Decider as he is the one making the final decision on which machine to purchase based on the preferences of the buying center. He has the authority and responsibility to make this decision. The other options (A) Gatekeeper, (B) Manager of purchasing, (C) Influencer, and (D) Manager of the floor may also be involved in the buying center, but they do not have the final decision-making power.

Jefferson Wainright Is Happy Over the Growth of the Company