Hoffman Dirkbond is senior executive in manufacturing.He has been concerned about the age of the equipment and decides to do a study to evaluate the time and money lost due to equipment failure.He decides to bring his research to the monthly board meeting.In this way Dirkbond is playing the role of ___________ in the buying process.

Question

Quizplus · Accepted Answer

Dirkbond is acting as an initiator in the buying process by recognizing the need for new equipment and conducting research to address the issue. As a senior executive, he is not necessarily the gatekeeper (who controls access to information or decision-making) or user (who will directly utilize the equipment). While he may have some influence as a decider, ultimately the decision-making power may rest with a larger group or individual within the company.

Hoffman Dirkbond Is Senior Executive in Manufacturing